Your
Initial Approach Is Critical
by Mary Jane
Mapes
Your initial approach to a presentation can make all the difference! If done well, it
will set the stage, get people ready to listen, and reduce potential defensiveness on the
part of your audience...something people naturally seem to feel when they know that you
are there to "sell" them something.
To maximize the first critical moments with your audience, consider the following:
- Begin where people are. Tune everything else out while you tune your audience in with
your eyes, mind, heart, and soul. If you do this, your content will show a deep
understanding of your audience and your eyes and body will communicate a one-on-one
presence with the entire audience...one person at a time.
- Love your audience. Carry with you the mind-set of someone who cares deeply about the
well-being of the audience. Genuine caring communicates authenticity. Authenticity
generates trust.
- Share your excitement. Excitement isn't something you "put on." Excitement is
something that bubbles up from inside of you, spills over, and floods the audience with
the same sense of certainty you feel about your topic. To sell others, we must first be
sold ourselves.
- Steep yourself in knowledge. Depth of knowledge is evidence of credibility; knowledge of
your audience is evidenced in hot button benefits to them.
©Copyright 1999-2006 Mary Jane Mapes All rights reserved.
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