Want
to Beat the Competition? Provide Rapid, Personal Response!
by
Mary Jane Mapes
Lou Heckler, professional speaker and friend, had an
experience recently while working in Chicago that he
shared with me. He wrote:
"I was working for Sears and had a hotel room about
20 minutes from the meeting site. A cab driver --
young fellow from Latvia who had come to Chicago three
years ago knowing no English -- picked me up at 7
a.m. "Will you need a ride back later today?" he asked.
"Well," I said. "I think my meeting planner has already
arranged a ride for me at 5:00."
"Let me check."
He called in to his dispatcher and the dispatcher
confirmed that I was scheduled. "Mr. Heckler would
like to cancel that reservation," he said.
"Wait a minute, " I stammered. "What are you doing?"
"I'm going to pick you up!" he smiled. "Now what
else can I do for you?"
"Er, I have a really early flight tomorrow morning
out of O'Hare. I need to be picked up about 4:45 a.m.!"
"No problem. I"ll be there."
He was -- and his deft, on-time cheerful handling
of my needs is an experience I'll never forget. The
next time I'm in Chicago, I'll call the American Cab
Company. No, wait a minute. I'll call him -- he gave
me his direct car phone!
Excellent service beats the competition every
time!!! A rapid, personal response will help you put
the pedal to the mettle and leave the competition
in the dust whenever you find yourself behind a Pink
Cadillac.
©Copyright, 2000 Mary Jane Mapes All rights reserved.
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